"Lost Lorelei" - new bohemian clothing label for women needs logo

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This customer received 143 logo designs from 34 designers. They chose this logo design from isabel paoli as the winning design.
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We would like a logo to be created for a new Australian women's bohemian clothing label called "Lost Lorelei".
The design should feel free spirited, fresh and not be over-complicated. We do not want an overly detailed, complex logo - classic and simple is good.
Lost Lorelei is all about natural materials.. beautiful light coloured linens, silks and cottons.
We would like a logo that can be black and white, however a little bit of colour is fine too.
We have attached a few photos of the clothing as inspiration.
Target Market(s)
Women aged 20-30 who live healthy lives, love the outdoors and are confident in themselves.
Industry/Entity Type
Womens Clothing
Logo Text
Lost Lorelei
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be simple, and work well in black and white as well as colour. It will be used on labels, stationary, in look books and on the website.
Nice to have
- It needs to feel unique and iconic.
Should not have
- Must not be too complex.