Alan Desk Business Interiors needs an updated Logo

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This customer received 103 logo designs from 13 designers. They chose this logo design from Esolbiz as the winning design.
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Logo Design Brief
We sell medium to very high commercial office furniture and design office (commercial) spaces. We are located in Los Angeles, CA and would like the logo to be clean, easy to read and sophisticated and appeal to both men and women. We are open to a color(s). I've included our current logos and would like to see something different than what we currently have. A more updated look. I'm open to having an image included or having the letters somehow form an image of some sort.
Updates
Project Deadline Extended
Reason: Still working with designers on final design. Thank you for all of your hard work.
Added Wednesday, July 22, 2015
Target Market(s)
Business to Business and small business and homes owners for home office furniture
Industry/Entity Type
Office Furniture
Logo Text
Alan Desk Business Interiors est. 1941
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Alan Desk Business Interiors est. 1941.
Nice to have
- I've included a file from Room and Board that shows 4 outlines of chairs. I like the overall feel of having 4 office items with one of them having a punch of color. It could be three items or 5, I'm very open and if the designer feels that this takes away from the overall feel of the new logo, then it's not at all required for this project
Should not have
- I don't want this look like a cartoon or having some crazy script font.