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We merged. Our new logo should tell business clients our different parts = excellent combined value
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This customer received 157 logo designs from 62 designers. They chose this logo design from Leesa as the winning design.
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US$400
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157 designs
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62 designers
Logo Design Brief
We merged and we need a logo! Here is the story:
Chris Rogers founded Rogersworks Inc. for her management consulting business which provides contracted executive management services, primarily to software companies.
John Ash founded J.D. Ash & Associates for his Employee Benefits Consulting business, which specializes in group benefits and pension plans for small to medium sized business. John has exclusive rights to market a unique product; It is a full feature group benefits plan that is designed for associations or other 'independent groups' to offer health and dental insurance PLUS life, disability and critical illness insurance. This is a big deal because it's hard for individuals or small firms to get this coverage at a fair price. We market this product as Group Benefits.Plus We have used a stylized plus symbol to represent this product.
When the two companies merged, we started to represent ourselves like this:
Rogersworks Inc. | J.D. Ash & Associates
Insurance licensing regulations require us to show both the incorporated company name (Rogersworks Inc.) and the trade name (J.D. Ash & Associates)
We describe ourselves on our website, which can be reached by www.rogersworks.com or www.jdashassociates.com or www.groupbenefitsplus.ca
We need a logo that works on business cards, marketing materials, letterhead and the website. Can you help?
Target Market(s)
Financial decision makers and Human Resource decision makers in businesses or associations with 5 to 5000 employees or members
Industry/Entity Type
Management Consulting
Logo Text
Rogersworks Inc. J.D. Ash & Associates
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We need a symbol that readily fits beside, above or below both company names. (Rogersworks Inc. and J.D. Ash & Associates) Rogersworks Inc. is the parent company, but does not have to be shown first.
