• A$330

• 91 designs

• 24 designers

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T-shirt Design Brief

We neeed a t-shirt design (or 3) for our new gym based in South Australia called BodySmith Fitness (logos supplied). We are a 24 hour gym, karate dojo, group fitness and personal training gym, so fitness, weights or karate themes are all appropriate. We would like to see designs that use the colour 'green' as seen in the logo, but will accept others. The final designs should reflect a professional organisation but can still include tasteful humour or quirky slogans, but not essential. We moving towards a premium price point and a professional image but still don't take ourselves too seriously. These shirts are for people to wear casually - not staff, so the shirt should be something that people enjoy putting on and wearing in front of their friends.

Target Market(s)

17-40 year old male and female, gym and fitness people or karate training people

Industry/Entity Type

Fitness

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The existing BodySmith Fitness logo

Nice to have

• green - as our company logo
• The domain 'www.bodysmithfitness.com.au'
• Can be different front and back, to include features that might not fit with your design, like the domain name...
• Idea - Think Hammer and Anvil (Forging, blacksmith/bodysmith)

Should not have

• old style barbell club feel
• Try not to alter the logo, so much that it is unrecognisable. It must remain consistent with existing brand awareness.
• Don't include '24 hours' or the 'Forging a Healthier World - Starting with you' slogan.

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Files

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