Health product web design

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This customer received 19 web designs from 6 designers. They chose this web design from OM as the winning design.
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Web Design Brief
I have two websites that look terrible. They are both 'bee' products related. The text and links to pages are correct, I just need change the designs.
We are a health product company that sells a range of health and therapeutic products that come from the beehive; including bee pollen, Royal Jelly and Propolis.
The sites to be designed are not ecommerce sites. They are more information sites that re-direct to our online store (soon to be redesigned) www.lifetimehealth.com.au
The sites I need revamped are:
www.royaljelly.com.au
www.propolis.com.au
Royal Jelly is a substance made by the worker bees and fed to the Queen Bee. People take Royal Jelly as it is high in a range of B group vitamins and helps increase energy levels, including sexual stamina.
Propolis is antibacterial, antiviral and has an anesthetic quality. It is used to put on cuts, burns, sore throats, pimples and mouth & stomach ulcers. Propolis is collected by bees from the sap of trees and used in the bee hive to sterilise it.
You can read the text (there isnt much) on each site to get an idea of what the products are good for.
The design should be colourful but also communicate credability, trust and a healthy lifestyle with an element of science as the products are sold as health and therapeutic related ie. capsules, liquids, ointments etc.
I am open to questions if you need further information.
Thanks
Target Market(s)
Target market is health supplement buyers 40 - 70 yrs
Industry/Entity Type
Health Product
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Both sites will need a basic logo
Lifestyle images - images of healthy 35ish year old people and/or couples
Nice to have
- Images of bee hives
Close up images of bees, flowers
Images of nature