RIGHT-BRAIN, The Hub for Out-of-the-Box Solutions in Life Sciences

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This customer received 125 logo designs from 56 designers. They chose this logo design from inGenious as the winning design.
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Logo Design Brief
Task Description:
We need a logo design for a new business consulting company specialized in Life Sciences (pharmaceuticals, medical devices, healthcare &wellness ).
This industry is now facing new businness models where the technical marketing is less important, (untill now the marketing was essentially scientific/technical ( left-brain),and clearly is requiring creative (right-brain) strategies and actions (.
Right-Brain diffferentiation regarding its competitors is based on Collective Intelligence of the consultants partners, some coming from non LIfesciences industry having facing those new challenges, responding to customer’s needs through a multi-disciplinary/multi-functional (marketing, sales, medical, regulatory, human resources, finance, ICT, …) team approach(concept of “Hub”). The objective is to provide innovative/out-of-the-box/”RIGHT-BRAIN” strategic and operational solutions.
Our added value is based on the fact that different heads/brains will generate more creativity, better solutions
SUMMARY:
Sector : Lifesciences
Business Activity : Consultancy
Company Name: Right-Brain
Baseline : “The Hub for Out-of-the-Box Solutions in Life Sciences”
Positioning : Collective Intelligence for more creativity and better solutions
Updates
Hi most of you are focusing an the Brain ( Right of course) but few ( nearly none ) are focusing/combining it with the Concept of Collective Intelligence which is a key element of differentiation regarding our competitors :-)
Good luck and already thxs for the job done
Xavier
Added Thursday, May 02, 2013
Hi most of you are focusing an the Brain ( Right of course) but few ( nearly none ) are focusing/combining it with the Concept of Collective Intelligence which is a key element of differentiation regarding our competitors :-)
Good luck and already thxs for the job done
Xavier
Added Thursday, May 02, 2013
Technical/medical issue : it would be a frontal view. so the right brain must be on the left side on your layout !!!! :-)
Added Thursday, May 02, 2013
Technical/medical issue : it would be a frontal view. so the right brain must be on the left side on your layout !!!! :-)
Added Thursday, May 02, 2013
Major focus on Collective Intelligence before Right-Brain...
Added Friday, May 03, 2013
Project Deadline Extended
Reason: Apparently, in cosnequences with our feedbacks/modifications to our inital basic
and the fact that we are guarantee a full payment
some new proposals are incoming...
Added Monday, May 06, 2013
Industry/Entity Type
Healthcare
Logo Text
Right-Brain