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Home Grown 80 year old brand wants to recompete in market. need a overhaul with fresh, chic, elegant
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This customer received 17 packaging designs from 7 designers. They chose this packaging design from somnathroy32 as the winning design.
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US$160
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17 designs
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7 designers
Packaging Design Brief
We need a box designed for our Dry and steam Irons for a home grown brand. We want to compete with the world best including Philips brand of Irons. Our Brand name is Spherehot and while its a old brand, we want to convey sophisticated, contemporary and young look for it. the designs should be able changeable to incorporate the same feel but usable for 6 different SKU levels for dry and steam irons. successful campaign may be asked for more product design work. the design work should be global standards in terms of its looks with same products being considered for European and US markets. reference for our brand and current water heater products can be seen on www.spherehot.com.
The box size may be assumed to be : 288*114*153 mm. Please note we need the full box design from all sides.
Updates
Project Deadline Extended Reason: we have had a few requests to provide some extra time given late submission of some pictures and added brief and thus extending the deadline. While the site allows for a fixed 5 days extension period, we would like the entries to be submitted by End of day Tuesday, July 14. Added Friday, July 10, 2015
Target Market(s)
we compete in a very crowded marketplace so the packaging has to have an instant appeal. the tg is between 20-35 year old
competitor products can be researched on the net- Philips, Bosch, GE, Morphy Richards, Russell Hobbs, Usha, Bajaj, Havells
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- great design elements which showcases product, features in form of icons preferred. clean lines, elegant and contemporary design preferred.
Nice to have
- These or 4-5 of these features may be highlighted either in text form or some good graphical form.
- • Easy and super fast filling and emptying of the watertank
- • A fine spray evenly moistens the fabric
- • Continuous steam output up to 13 g/min
- • Variable steam control
- • Powerful steam Shots - 150gm/min
- • Vertical ironing, self cleaning with anti-calc function
- • Premium ceramic coated soleplate for life long and smooth ironing
- • Extra large soleplate in its class for faster ironing
- • Warranty: 2 years on product
- • Power: 1440 watts; Operating voltage: 240 volts
