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New logo for 10-year-old Management Consulting company

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Contest winning design
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This customer received 128 logo designs from 45 designers. They chose this logo design from Voxelflux as the winning design.

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  • Closed - Design Selected
  • Guaranteed
  • Budget US$440
  • Number of designs 128 designs
  • Number of designers 45 designers
Logo Design Brief

A new logo is needed for a 10-year-old Management Consulting company presently named “Dalegaard Business Coaching A/S” located in Denmark. We provide business consulting for midsize companies – national and international. Our brand is established and we want the new design to further develop and strengthen our market position.

The new logo will only contain the name “Dalegaard A/S”.

We are open to any suggestion, but the final design must communicate: professionalism, trust, seriousness and credibility. The new logo is contemporary but long lasting in a serious business environment. Preferably elegant and professional.

We do not want too many different colors in the logo.

IDEA: ONE OR TWO OF THE LETTERS (MAYBE THE D’S OR A’S) BECOME THE SIGNATURE OF THE LOGO. Meaning that it should be the letters in the name DALEGAARD. DO NOT EXTRACT THEM AND PUT THEM INFRONT OF THE NAME AS "DA". This was not our intention.

Our webpage: www.dalegaard.dk. Our logo is blue today, but that need not be the case forward. Please try with other colors as well.

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Updates

Dear all,

Thank you all for your interest and special thanks to those of you, that already have submitted your logo designs. It is very interesting to follow. 

We can see that many of you have (naturally) made the assumption, that we want to continue with our blue identity. We apologize, since we have failed to communicate our thoughts and visions for our new identity. We sincerely apologize - but this is a try and error method for us, since we have not done this before. 

We have attached a file, that shows our "expected" look for the new website. Don´t put to much into the "forrest picture", it is not the right picture. But we like the green look, instead of the current blue look. This does not mean that the logo NEEDS to bee green, because we can always change the header of the webpage into a white background. 

Though you need to consider that we are a management consulting company - so eliminate very feminine colours. 

Thank you all in advance. 

Kind Regards,

Rasmus Dalegaard

Added Thursday, April 25, 2013

Dear all,


A little update. 

We can see that many of you have tried to incorporate the "D" and "A", as we asked - as the signature of the logo. Unfortunately many of you have extracted the letters from the name "DALEGAARD" and put them in front of the name as "DA". This does not work, since we in Denmark have the Danish Employment Association that are named "DA". 

I can see that you would/could read the brief like this, sorry. What we mean is that, we could see the one or both "D's" in the name, to have another font, size/color or graphics - so that would become the signature. It goes as well for the double "A's" in DALEGAARD - maybe they can be graphically changed so they become the signature. But don't do both.... Either the "A's" or the "D" in one logo. Make any sense?? I hope - otherwise please contact us.

As I have said before, this is a try and error process for us, and as we go along and you all begin to submit your designs - we get wiser and start seeing how many of you have read our brief. It shows us that, writing a brief that communicates our thoughts and ideas, is very difficult. So please be indulgent with us. 

And once again thank you all for your designs.

Kind Regards,

Rasmus Dalegaard

Added Friday, April 26, 2013

Target Market(s)

CEO's,company owners and decision makers.

Industry/Entity Type

Business

Logo Text

Dalegaard A/S

Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • Our logo is blue today. Please try other colours as well. Though you need to consider that we are a management consulting company - so eliminate very feminine colors.

    We have attached a file, that shows our "expected" look for the new website. Don´t put to much into the "forrest picture", it is not the right picture. But we like the green look, instead of the current blue look. This does not mean that the logo NEEDS to be green, because we can always change the header of the webpage into a white background.
Files
ZIP
Demo Dalegaard.tiff Thursday, 25 April 2013 09:30:01
Thursday, April 25, 2013
Payments
1st place
US$400
Participation payments x 2
US$20
Total
US$440
Project Deadline
09 May 2013 13:17:04 UTC
Language