Eco Performance - New logo (save fuel)
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This customer received 54 logo designs from 29 designers. They chose this logo design from JohnM. as the winning design.
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We need to improve our logo. The business specializes in improving fuel efficiency in trucks, tractors etc. The current logo we use is attached ( the 'O' in 'ECO' is supposed to be a fuel gauge pointing to FULL but people don't realise this.
I have also attached another image which might be help with design ideas, it is similar to what we have except there is a guy in the O pulling the fuel gauge towards full.
Not looking for a huge change, just an improved professional look which explains what we do.
Target Market(s)
Transport Inductry - logistics/haulage companies
Industry/Entity Type
Business
Logo Text
ECO PERFORMANCE
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must clearly say what we are about. When someone sees the logo we want to to understand straight away that it has something to do with saving fuel . We don't want to over complicate the design, but keep it simple