Eco Performance - New logo (save fuel)

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Contest winning design

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This customer received 54 logo designs from 29 designers. They chose this logo design from JohnM. as the winning design.

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Logo Design Brief

We need to improve our logo. The business specializes in improving fuel efficiency in trucks, tractors etc. The current logo we use is attached ( the 'O' in 'ECO' is supposed to be a fuel gauge pointing to FULL but people don't realise this.
I have also attached another image which might be help with design ideas, it is similar to what we have except there is a guy in the O pulling the fuel gauge towards full.

Not looking for a huge change, just an improved professional look which explains what we do.

Target Market(s)

Transport Inductry - logistics/haulage companies

Industry/Entity Type

Business

Logo Text

ECO PERFORMANCE


Look and feel

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Conservative
Economical
Upmarket

Requirements
Must have
  • Must clearly say what we are about. When someone sees the logo we want to to understand straight away that it has something to do with saving fuel . We don't want to over complicate the design, but keep it simple

Files
Download all files - 1.7 MB
JPG
ecologo Thursday, 02 July 2015 17:40:53
Saturday, July 11, 2015
PDF
test1 Thursday, 02 July 2015 17:43:44
Saturday, July 11, 2015
Payments
1st place
£120
Total
£120

Project Deadline
21 Jul 2015 10:40:41 UTC
Language

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