• US$160

• 67 designs

• 13 designers

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Logo Design Brief

CREST Due Diligence stands for Clifton Real Estate Services & Technologies. I started doing this in 2009 and have officially started doing business as CREST in the recent months. I will be rolling out the company name, logo and my new business to all my clients this summer. I conduct dual scope real estate due diligence inspections/ assessments of all types of properties including undeveloped land, retail shopping centers, commercial office high rises, hotels/ resorts, healthcare facilities and industrial warehouse properties. Dual scope consists of an environmental site assessment and a property condition assessment. The Environmental assessments include evaluating risks at a property to human health and the environment (mold, asbestos, property contamination, etc.) The Property condition assessments are effectively a more detailed version of a home inspection and have similar value propositions. They identify deficiencies and associated repair/replace costs in a property. Basically… With the Environmental Assessment, I am looking at the outside factors that are going to impact the property, while the Property Condition Assessment is evaluating the condition of the features of the property.

I had in mind the idea using something similar to a “family crest” or shield shape (not specifically Clifton) that was divided into 2 sides (side by side or top & bottom or angled) to symbolize the dual scope projects that I do. Could also have it divided into 4 quadrants and 2 are left as solid colors and other 2 have symbols. However, I do not want a very intricate & busy crest/symbol with lots of different patterns and symbols all over it. Maybe one symbol that depicts environment and one symbol that depicts the properties.

I like the tradition and heritage that a crest image represents, but I want something updated with a modern twist. I am curious to see your take on a crest or shield, so I am also open to your interpretation or any other ideas you might have!

Overall Look: clean, masculine, natural (but not soft), bold, eye catching, simple
Symbol plus words
Colors: black/grey, blue and green

Logos I like:
http://www.designcrowd.com/design/4962895
And others attached.

Target Market(s)

Real Estate companies, Banks, Other Environmental Consulting Firms

Industry/Entity Type

Business

Logo Text

CREST Due Diligence

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company Name - symbol plus words (pictorial/ combo logo or possibly emblem logo)
• Overall Look: clean, masculine, natural (but not soft), bold, eye catching, simple
• Colors: black/grey, blue and green

Nice to have

• I had in mind the idea using something similar to a “family crest” or shield shape (not specifically Clifton) that was divided into 2 sides (side by side or top & bottom or angled) to symbolize the dual scope projects that I do. Could also have it divided into 4 quadrants and 2 are left as solid colors and other 2 have symbols. However, I do not want a very intricate & busy crest/symbol with lots of different patterns and symbols all over it. Maybe one symbol that depicts environment and one symbol that depicts the properties.
• I like the tradition and heritage that a crest image represents, but I want something updated with a modern twist. I am curious to see your take on a crest or shield, so I am also open to your interpretation or any other ideas you might have!

Should not have

• Should not be too busy. 2 colors with black/grey. I noted several shared below, but blue and green tones for color are preferred. Or one color is fine too.

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Files

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