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Discount Mortgage Lender needs Professional Logo Design
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This customer received 107 logo designs from 33 designers. They chose this logo design from Fatih Ercan as the winning design.
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US$410
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107 designs
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33 designers
Logo Design Brief
We need a logo design for a new branch of our mortgage company. The new branch will be a discount mortgage lender, that offers loans to financially savy individuals at a lower cost than other places.
The colors should loosely be based upon our other company's color scheme. (attached)
Our font for the "Econ" portion of the text is Perpetua Titling MT
Updates
While Roofs and Houses aren't totally out of the question, I feel that they have been "overdone" by other mortgage companies and Real Estate companies, and don't reflect the level of professionalism or elegance that I'm looking for in my logo. Added Thursday, July 2, 2015
Project Deadline Extended
Reason: I just realized I will be out of town all next week from the 6th to the 12th of July! I won't have computer or internet access, so I won't be able to give feedback till I get back on the 11th evening.
Pushing the deadline to the 17th will allow those working on variations to submit them, and for me to give them feedback.
To make up for the extension of the deadline, I'll raise the prize money. : )
Added Friday, July 3, 2015
Target Market(s)
More Mature consumers who have done many mortgages before.
Industry/Entity Type
Finance
Logo Text
Econ Mortgage
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word "Econ" in the Logo.
- A Vector Format file for delivery during "Handover Phase"
Nice to have
- a tag line of "The Economic Choice"
- Color Scheme as uploaded.
- The font for the "Econ" is Perpetual Titling MT, but if your design begs for a different font that fits the design better, than use your best judgment for font choice.
Should not have
- Pinks, Oranges, Yellows,
- While roofs and houses aren't particularly what I'm looking for, if it's a fresh new idea on the "roof/house" design I'll consider it. If it's similar to what's already out there, then I'm going to pass over it.
