• C$240

• 68 designs

• 22 designers

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Label Design Brief

We would like to update the design of our line of craft beer, named Charles-Henri. The brand name needs to stay predominant in the design. We initially launched with 2 flavours, but with the addition of the third product, we feel there is not enough differentiation between each flavour, and customers are confused in which flavour they are buying (BELGIAN WHITE, INDIA PALE ALE, and AMBER ALE are the current flavours).

We plan to launch a BLONDE LAGER product, but need the 4 products to be more differentiated between each other.

We are looking for the design of the 3 current products (and also the BLOND LAGER if possible) that would be more differentiated.

Target Market(s)

Males (75%), 21 to 40.

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All 4 labels need to be coherent between themselves, but more differentiated than the current design

Should not have

• We don't want to completely "re-brand" the product, as customers currently really like the products and its design. And current customers need to easily "recognize" the product they like at store level. The only problem is the confusion between the flavours.

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Files

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