High End Craft Beer needs a label design update
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This customer received 68 label designs from 22 designers. They chose this label design from dccp as the winning design.
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Label Design Brief
We would like to update the design of our line of craft beer, named Charles-Henri. The brand name needs to stay predominant in the design. We initially launched with 2 flavours, but with the addition of the third product, we feel there is not enough differentiation between each flavour, and customers are confused in which flavour they are buying (BELGIAN WHITE, INDIA PALE ALE, and AMBER ALE are the current flavours).
We plan to launch a BLONDE LAGER product, but need the 4 products to be more differentiated between each other.
We are looking for the design of the 3 current products (and also the BLOND LAGER if possible) that would be more differentiated.
Updates
Project Deadline Extended
Reason: Hello, I am still looking for options, so I am extending the dead-line by 5 days. Thanks
Added Friday, July 17, 2015
Target Market(s)
Males (75%), 21 to 40.
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- All 4 labels need to be coherent between themselves, but more differentiated than the current design
Should not have
- We don't want to completely "re-brand" the product, as customers currently really like the products and its design. And current customers need to easily "recognize" the product they like at store level. The only problem is the confusion between the flavours.