Fresh Produce Outlet needs a Poster Design

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This customer received 68 poster designs from 15 designers. They chose this poster design from Freelas as the winning design.
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Poster Design Brief
Hi,
We are Daily Fresh Choice, a fruit and veg outlet based in the suburb of Yanchep, Perth, Western Australia.Apart from fresh produce, we also stock nuts and grains, organic products and specialty grocery. We are about to launch a re-branding exercise, projecting ourselves as 'the' shop for fresh produce; quality, taste and freshness being our key differentiators. We are competing against a big supermarket chain who are using marketing muscle power to shut us down and we want to respond with a series of posters which are simple yet bold and sends a clear and positive message to our customers about what we have to offer.
Please feel free to visit our Facebook page www.facebook.com/dailyfreshchoice to get an idea about our current branding,logo and the shop in general.
Regards
Team - Daily Fresh Choice
Target Market(s)
Residents of Yanchep and surrounding suburbs
Industry/Entity Type
Retail
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.