Blog design for health, nutrition and exercise blogging (bodyandscience.com)

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This customer received 61 web designs from 5 designers. They chose this web design from pb as the winning design.
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Web Design Brief
BodyandScience.com will be run by an exercise and nutritional scientist and aims to provide educational evidence-based articles on a variety of topics related to nutrition, exercise, sports, nutritional supplements and health.
The articles will cover topics like:
• Translating science into layman’s terms
• Age-specific nutritional advice
• Interpreting food and supplement labels properly
• Demystifying nutritional supplements
• Supplements and nutrition for sports and exercise performance
Target Market(s)
The target audience is the mainstream public across all age groups and is not necessarily restricted to sports persons.
Industry/Entity Type
Health And Wellness
Coding
Coded - Design and coding required
Number of Pages Required
5+ page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- • About BodyandScience.com and its mission
- • About author-highlighting background, publications and achievements
- • Easily accessible website sections
- • Easy article categorization (see below)
- • Clear navigation
- • Easy to manage website (frequent article/ blog updates)
- • Easy links to social media pages (Facebook/ twitter/ etc.)
- • Easy to share articles
- • Mobile and tablet friendly
- • Contact and feedback submission form
- • Community section to build a forum and following
- Article categorization
- The following tabs need to be present to categorize the articles
- A. Nutrition, with the subsections below:
- Proteins/ amino acids
- Carbohydrates
- Fats
- Herbals and Nutraceuticals
- Vitamins and minerals
- B. Exercise and Sports
- C. Age-specific: children, teen, adults, seniors (may contain articles from other categories)
- D. Condition-specific: e.g. obesity, ageing, diabetes, Alzheimer’s, etc. (may contain articles from other categories)
- Website logo-depicting science and health/ fitness
- Health/ Fitness/ Lifestyle/ Science (DNA strands, etc.)/
- Bodybuilding Images
- images of active and exercising kids, young adults and elderly
- Images of herbs to depict preference for natural alternatives with regard to nutrition and supplementation
- Images of supplement containers-protein powders/ capsules/ gel capsules etc.