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Logo Design Project
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This customer received 40 logo designs from 19 designers. They chose this logo design from subhadip as the winning design.
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US$200
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40 designs
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19 designers
Logo Design Brief
- New mid-range Bar + Restaurant with mild sports theme
- Name: "Universal - Sports Bar & Restaurant"
- Plans to build brand and add other locations
- Fun/nice place to meet, drink, eat, and listen to good music
- Pitched at market between pub style and high-end bar/restaurant
- Close to opening date, everything in place except agreement on final logo design
- Need additional designs and ideas urgently
Updates
To the designers who have submitted designs so far...thank you. Some excellent design concepts presented, mostly in keeping with the brief. Please keep them coming.
Added Tuesday, July 12, 2011
Thank you again to all the designers who have submitted - the standard is fantastic. If anyone wants to make a late run at it, they are still very welcome to submit.
Added Wednesday, July 13, 2011
Thank you to all the Designer's who made submissions before the deadline. The standard of entries was absolutely awesome. Many of the designs really hit the mark, with respect to our requirements. We are in the process of having a robust discussion about the entries we have chosen as our finalists, and hope to choose a winner in the next day or so. Thanks again.
Added Friday, July 15, 2011
Target Market(s)
- Clients: Age 20-50, Male and female, Multi cultural
Industry/Entity Type
Restaurant
Logo Text
"Universal" (main name - dominant font), "Sports Bar & Restaurant" (subsidiary - much smaller font)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Font/s chosen should be clear & readable
- Main colors suggested: Black, white, red, gold (and/or orange?)
- Most branding on black or white background
Nice to have
- - Could incorporate a slight aviation theme - aircraft flying across a globe/universe?
- Main name (Universal) could be overlayed on a wired globe/universe, round or oval shape
- Maybe some stars included (Southern Cross?)
Should not have
- - Glasses of beer, wine etc
- Eating utensils etc
- Characters, faces etc