• US$330

• 118 designs

• 44 designers

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Logo Design Brief

We need a logo design for a new non-profit organization called HeritX.

HeritX is the only philanthropic venture entirely focused on preventing inherited cancer. We are starting with BRCA-related inherited cancer.

Our leaders have proven success in developing break-through therapies and broad experience in science and medicine across academia, biopharmaceutical R&D, and the nonprofit sector.

Our founders have a personal stake. They turned their professional careers exclusively to this mission because their families are affected by inherited cancer, along with millions of families across the world.

We are dynamic, courageous, reach for aspirational goals (prevention of inherited cancer), we believe that we have collaborate and to tap into the global universe of innovation across traditional barriers (disease areas, geographies, technologies,...) to find the best solutions, we aspire for breakthroughs similar to what happened in space (reach the moon) or in information technology (internet etc)

We need to be differentiated from other nonprofit organizations – our HeritX differentiated strategy and themes focus on:
- Shifting the focus of research/researchers from thinking “science needs” to “patients’ needs”
- Creating a research and development plan, R&D roadmap
- Our approach is an integrated one across academia and industry Reach o
- Our field needs non traditional solutions, expanding the scope/space of ideas beyond traditional boundaries (spark ideas), connecting with and tapping into all possible fields and disciplines in science, medicine, engineering and others
- We tap into the global “universe of innovation” across traditional boundaries

Our focus is on
- Preventing cancer intelligently (before it starts) rather than treating it intensively (when it has already occurred)
- Precision preventive medicine
- Prevention lasts a lifetime
- We work with entrepreneurial spirit, dynamism
- We have the courage for aspiration and bold goals

Note to designers: See also our HeritX brand values in back-up slides of overview slide deck

Note to designers: These are characterstics that we associate ourselves with, but they do not necessarily provide the necessary differentiation form competitors (BCRF, SGK,…..):
Think differently, sparking new ideas, high tech, science, dynamism, bold, impact, universe of innovation, research, global, DNA, genes, chromosomes, generations, speed, acceleration, breakthrough innovation, trust, responsibility, caring, maverick, not resting until we have achieved our goal, service above self, fearless, courage, risk taking, new ways of medical innovation, SpaceX, GoogleX, Tesla, Just do It,  partnership and collaboration, integrated research and development plan, roadmap, bold goals, aspiration, inspiration, …???

Target Market(s)

1. Donors and investors
2. Affected families
3. Media
4. Researchers

Industry/Entity Type

Biotechnology

Logo Text

HeritX Sparking Solutions for Inherited Cancers

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please make a proposal for HeritX only and one with HeritX plus the slogan "Sparking Solutions for Inherited Cancer" and one with HeritX plus the slogan "Impact Across Generations"
• Create emotional engagement, action, excitement, belief in our aspiration, confidence and trust into HeritX
• Represent HeritX brand (dynamic, maverick, different, thoughtful see slide deck content, not: slide deck design)
• Be eye-catchingly DIFFERENT (unique, unprecedented!)
• Be simple yet high tech
• HeritX should be part of the logo

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Files

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