New Logo - Commercial Waterproofing Company

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This customer received 61 logo designs from 18 designers. They chose this logo design from damakyjr as the winning design.
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Logo Design Brief
We require a new logo for our waterproofing company based in Melbourne, Australia.
Deepseal Waterproofing is contracted by building developers to ensure a water-tight project. It uses membranes and coatings don the roof, carparks, garden area, bathrooms etc.
Deepseal targets commercial developers (big projects) and not residential customers (e.g. we are not a plumber for households). We are a high-end waterproofing company that targets large commercial developments in Melbourne.
We would like to professionalise the company with a new brand that embodies our strength as a waterproofing company in Australia for almost 40 years. We would like to go corporate with a clean and modern design now.
The name is Deepseal Waterproofing though the emphasis of the logo could just be "deelseal" with "waterproofing" as the subtext. It can be lower case or upper case.
This logo will be used on print materials and clothing etc. so it should be clean and not overly detailed.
We have previously used a 'seal' animal as a logo, and following that we emphasised the "S" in the latest logo we have used.
We would like a new logo idea to take the company into a new modern and corporate style. It could be a silhouette of a seal (going back to early days of the company) or something abstract (just to emphasis the workdmark).
Updates
We think the "deepseal" in a larger font and the "waterproofing" as a subtext in a smaller font.
Added Saturday, April 20, 2013
Industry/Entity Type
Residential
Logo Text
Deepseal Waterproofing
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.