• €200

• 34 designs

• 15 designers

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App Design Brief

We need an icon for our Android + iPhone + Windows Phone app named "Pocket Code" for the platform markets (Google Play, iTunes, Windows Phone Marketplace, ...). "Pocket Code" allows teenagers to easily create their own, self-made apps, e.g., games or music video animations, directly *on* their smartphone (no PC is needed whatsoever), and to exchange these self-made (="coded") apps with their friends as well as with the world at large. However, no typing as in traditional programming is needed: instead, "coding" is simply done in a fun and easy way by selecting visual elements and moving them around on the touch screen, similar to building physical objects with Lego blocks. In case you know Scratch from MIT's Lifelong Kindergarten Group, "Pocket Code" is deeply inspired from it but runs on smartphones and has many features that go beyond Scratch, e.g., phone sensor support, or a visual interface that allows programming Parrot's popular AR.Drone quadcopters. There are more than 30 subprojects and more than 100 developers working on it, with so far 113 person-years invested in its development.

We have other apps with different designs and names but similar functionality for teenage girls and also for younger kids, but "Pocket Code" primarily focuses on male teenagers. While we are an NPO and our apps are free open source software, we are paying *you* for your icon design because we value and appreciate your creativity! Our motivation is to do our absolutely best to optimally capture the interest of our target users worldwide. Our apps have been chosen as the official programming system on the new One Laptop Per Child Android tablets and thus will also be used by kids and teens in nations such as Ethiopia or Brazil. You can try it out (currently only on Android) at http://catrobat.org/ or watch YouTube videos about it on that site. You will find it under the names "Catroid", which is the internal working name for the Android version, "Catty" for the iOS version, and "MetroCat" for the Windows Phone version. However, we are currently abandoning the "Cat" association in the names that came from our Scratch origins (Scratch's mascot is a cat).

Through the icon, we want to attract the interest of *all* male teens. We explicitly are *not* focusing on "nerds". And "Pocket Code" is about fun, creativity, and sharing, *not* about school or even learning.

Note that your design contribution with your name and link to your website will be prominently displayed on our “Credits” web page. The project will soon go online and generate a lot of interest worldwide among bloggers, press (both online as well as paper based), Wired, Slashdot, parents, companies such as Google, Apple, Samsung, Lego (note: we use other icons and logos for kids and teenagers), code.org, and parents from all over the world. Good will as well as worldwide exposure and visibility will be tremendous!

Please note that we are running in parallel also a design contest for a web logo for the overall project at http://jobs.designcrowd.com/job.aspx?id=125561

Target Market(s)

Male teenagers (13-19) worldwide, all regions.

Industry/Entity Type

Building

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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