Awards/Recognition/Personalized gifts company needs a logo

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This customer received 56 logo designs from 18 designers. They chose this logo design from demas as the winning design.
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Logo Design Brief
My client bought an old business which provides awards, certificates, plaques, trophies and other personalized gift items to both business and individuals. For business it could be an award for winning a sales contest, recognition for anniversary or great customer service. For individuals and schools it could be sports trophies for teams and individuals. They also make interesting personalized gifts.
We are working on changing their website and look. The logo SHOULD NOT have a graphic of an award or trophy because they have other products. The logo should be modern, exciting, inspiring - the graphic should show achievement....
Tagline is: Personalized Awards. Recognition. Gifts
You can review their site here: http://www.cotrophies.com/
Their big local competitor is: www.bendawards.com
Other competitors:
http://www.successories.com/categories/Employee-Awards-Recognition/73/1
www. paradiseawards.com
Target Market(s)
Corporate and individuals, sports clubs and team,
Industry/Entity Type
Gift Shop
Logo Text
Accolades (name) + Personalized Awards. Recognition. Gifts (tagline)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A modern exciting look of achievement/recognition
Nice to have
- Look at successories -- nice touch with their logo
- http://www.successories.com/categories/Employee-Awards-Recognition/73/1
Should not have
- no graphics of awards, trophies -- they have a wide variety of products and gifts