• US$220

• 20 designs

• 5 designers

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Graphic Design Brief

Create new or modify existing logo. Goal is to create a memorable multipurpose logo that incorporates the company name either integral to the design or closely complementing it.

Company name is "One Way Light" which is a reference to diodes passing current in only one direction. The current logo incorporates the icon for a diode inside the outline of a classic LED with unequal leg lengths. I attempted to find a font that complemented the icon I drew.

Target Market(s)

Automotive enthusiasts.

Industry/Entity Type

Automotive

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• No more than two colors plus black and be viable in grayscale.
• It should scale for use on product packaging, letterhead, and for online marketing.
• Must include an element that can be incorporated into an icon.

Nice to have

• Current design utilizes the common icon for a diode as well as the outline of a 'classic' diode. Use of this is acceptable, but I am open to any alternative that presents a professional appearance.
• I like the idea of using orange in the logo. I believe it would need to be complimented or contrasted by another color. I am open to possibilities.
• Attached are images of my current logo as well as a screenshot of images that I hope can provide inspiration.
• I have no firm guidance on text style or font, but prefer simplicity, wide lines, and boldness over complexity or more elegant lines.

Should not have

• flowers, animals, etc

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Files

Download all files - 1.5 MB