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KINGS & KITTENS ~ High End Fitness Apparel Co.
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This customer received 104 logo designs from 38 designers. They chose this logo design from Jackie as the winning design.
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£120
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104 designs
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38 designers
Logo Design Brief
Kings & Kittens is a Fitness Apparel Company focused on bringing fashionable active wear to the market. We refer to our male followers as GymKings and our female followers as GymKittens. With this in mind we are looking to create a logo that centers around a Lion or big cat. The logo must appeal to both sexes or the same logo tweaked; one to appeal to men and one to women, with the female version being less aggressive. We would like the logo to be simple yet not obvious. Black and white are the colours of choice. The final logo must appeal to the body conscious and be as at home on the High Street as in the Gym. (A far simplified version of an old tiger fitness logo concept would be good to see as attached) TO GAIN AN UNDERSTANDING OF WHAT I AM LOOKING FOR PLEASE LOOK AT THE LOGO FOR THE COMPANY GYMSHARK - Their logo is a very simple shark yet without knowing they were called Gymshark you wouldn't necessarily get this. Its this subtlety that I am looking for but instead of a shark something lion/king based.
Updates
Project Deadline Extended Reason: Not quite what I am after yet but very close:Please look at the image for Tiger Fitness that I uploaded when I created the brief. They effectively took a big cats face and realised that there is the basic shape of someone flexing within it. If you google Tiger Fitness logo you'll see how this was done. The problem is there is too much going on and its almost too obvious if that makes sense at all. If you then look at a company called Gym Shark they have used such simple lines to create a shark.Basically what I am after is for someone to re-create a much more simplified version of the Tiger Fitness logo. If you Look at 'Design #6582396' its a very simplified lions face. However if you look again you may see that the nose almost looks like a girls bum in a bikini who if flexing her arms above her head. If you could take the very basic outline of a woman's body in a thong/bikini (like what they wear when they compete in body muscle competitions) and imagine you are looking at them from behind while they tense their biceps above their head. The bum/bikini shape becomes the nose then the area where the arms are becomes the eyes. I hope I haven't completely lost you but like I say if you google Tiger Fitness logo you'll understand the shape outlines. So if you could look this up then look to re-create a few versions keeping the lines/shapes really simple, then it should be exactly what I am looking for. Do not worry too much about the Company name; the image is the most important thing.Hope that helps and appreciate any further work. Added Friday, July 3, 2015
Target Market(s)
Body and fashion conscious gym goers.
Industry/Entity Type
Fitness
Logo Text
Kings & Kittens
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- Modern sleek font not too bold
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Subtle reference to a Lion. Preferably head-on silhouette. Logo must appeal to both men and women or please do a male and female version of the same logo. PLEASE LOOKUP THE COMPANY 'GYMSHARK' TO UNDERSTAND WHAT OUR BUSINESS IS ABOUT AND HOW THEY ACHIEVED THEIR LOGO. A simplified version of the attached 'Tiger Fitness' logo would be a great idea.
Nice to have
- Look elegant. Be subtle and not obvious at first glance.
Should not have
- Please focus on the logo itself in terms of the image. I am not too bothered about seeing the words 'Kings & Kittens' within the design.
