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Upscale kids travel goods company
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This customer received 68 logo designs from 30 designers. They chose this logo design from Andrew as the winning design.
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US$160
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68 designs
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30 designers
Logo Design Brief
Allpakt is a Brooklyn-born company making modern travel backpacks for kids <5, to be sold in upscale children's boutiques (vs. mass retailers like Toys 'R' Us or Amazon.)
Updates
Added Sunday, November 1, 2015
Target Market(s)
- Parents 22-45 with kids under <5
- Grandparents and gift-givers
- Educated parents, parents who feel guilty about giving their kids the iPad on flights or long car-rides
Industry/Entity Type
Travel
Logo Text
ALLPAKT
Font styles to use
Sans Serif
Other font styles liked:
- prefer Helvetica but always open to other fonts
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want people to see our logo and think:
- - travel/on-the-go
- - modern and clean brand
- - playful but not childish
Nice to have
- Prefer wordmark or lettermark vs pictorial emblem or character.
- Muted/neutral color palette.
- Look nice and clean if embroidered on luggage.
- We love the look and feel of The Honest Company for inspiration.
Should not have
- Many logo submissions tend to have the look and feel of a transportation or logistics company. Please aim for a more playful look and feel.
Payments
1st place
US$160