• US$250

• 27 designs

• 12 designers

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Logo Design Brief

We're looking for designer to stylize a logo concept (see the Logo-Concept file for a black & white version) for our mobile gaming company, MeanFreePath. We're looking for a slightly-understated logo with clean lines, which emphasizes the cutting-edge nature of our games.

The key components of the logo are:
- The pictoral part, which is an arrow "reflecting" off several dots, much like a billiards ball bounces off other balls on the table. (the literal meaning of "mean free path" is the distance a gas molecule can travel before hitting another molecule - we're physics nerds at heart!). The arrow and/or dots should be in color.
- font for the "MeanFreePath" text: we're looking for a font that will project a cutting-edge look, without looking like it's trying too hard. The text should be solid (no outlines) and black, or a shade of gray.

Target Market(s)

Casual mobile gamers, ages 18-35

Industry/Entity Type

Travel

Logo Text

MeanFreePath

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should contain the elements in the concept image (attached).
  
  The arrow in the pictorial part of the logo should be lighter in color than the dots it's reflecting off of. Feel free to try different configurations of the dots and arrow paths – though the general path of the arrow should be from the bottom-left to top-right.
  
  The font needs to be highly modern, though understated to some extent – we don't want it to look like we're trying too hard.

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Files