• US$300

• 57 designs

• 20 designers

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Logo Design Brief

Objectives: As this is a startup company so eventually the requirements are all encompassing. Below is a list of what will be required once the brand/logo has been agreed upon.
• Wise Monkey SA Corporate Logo with Tag line
• Wise Monkey logo device
• Colour Scheme to be used with device and Corporate Logo on all items
• Stationary – Business Cards (print & electronic), Letterhead (Electronic for Word and for print), Folders (printed to contain materials), Email template and signature
• Website guidelines to give web designer
• T-shirt and cap design with logo
• Optional photography guidelines to give consistency in photography across the website. Egg. Type, angles, lighting, filters etc.
Scope: Develop the complete brand communication imagery for this newly established company.
Background: Wise Monkey is a newly formed Lifestyle Company focused on giving its clients a high quality design experience in tourism, travel advice, property management and interior design services in the evolving Nicaraguan Market. There is a gap in the market for a company with a more international approach to these services along with an eye for design. The founders feel that with the development of a trusted website to attract potential clients and visitors to Nicaragua they can differentiate the Wise Monkey experience from the current competitors operating in the market. With an eye for clean and modern design adapted to the rustic tropical environment of Nicaragua. The founders of this company are very well travelled individuals with a keen sense of style and design. Utilizing their many experiences abroad will be a key to ensuring that they provide a high end experience for those renting houses through them to those house owners requiring design services to bring their properties up to the Wise Monkey standard.
Company Type: “Tourism and Lifestyle” Services – Vacation Home rentals, Property Management, Interior design services targeting the higher end of the Nicaraguan market.
Competitive Niche: Wise Monkey will offer a service that is not available in Nicaragua currently. Focusing on the higher quality and unique properties in the market as well as providing interior design services for existing and new properties. Generally the Vacation rental market tends to overlook those finishing touches that will make a property that much more comfortable and fun to stay in.
Examples to Reference: Wise Monkey’s goal is to become the Tablet (www.tablethotels.com ) of Vacation Rentals. What Tablet does for hotels we want to do for House and apartment rentals. The idea is to start in Nicaragua and then take on other countries. Wise Monkey will also work with Airbnb (www.airbnb.com) listing the properties on their site for more exposure and credibility. Other references would be the Wallpaper guides.
Overview: Branding and a designed logo is very important to us as a company as we see it helping us penetrate the market and create awareness. For this reason we require a creative and innovative graphic designer to come up with a logo and the visual communication for this new fun brand – Wise Monkey.
The idea behind the brief is to help inspire and get the creative juices flowing without giving specific guidelines on exactly what we want. Whilst I have ideas on colours and a look/feel I am more than open to a new edgier approach. Having previously worked with many Graphic Designers and Brand Developers I understand it is important to give as much information as possible without being too directive. If you require more directions please let me know and I will provide what is needed.
Wise Monkey SA. (SA is like Pty Ltd so should be smaller and not important)

Target Market(s)

Both males and females with an adventurous spirit and a discerning eye for modern design – a design-conscious traveller. A broad range of ages from perhaps around 25 years to 60 years. These people are young at heart regardless of their age – they are the global glitterati!! Not budget conscious but like to get value for money – very aware of how much things should cost. Are willing to pay extra to stay in a place that is more on par with their ideas of what is good. They like things that are cool and look cool!! Those little touches that make the experience that much nicer. Whilst the audience will be from all around the world the main markets will be the USA, UK, Canada, Germany, Italy, France, Australia, Spain, South America, Mexico.

Industry/Entity Type

Property Management

Logo Text

Wise Monkey SA.

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A stylized Monkey perhaps and project the following: “Wise Monkey” WISE – Knowing, trustworthy, clean, innovative, experienced MONKEY – fun, cool, young at heart, cheeky. (Plus there are Howler monkeys in pretty much every vacation destination in Nicaragua)
  Brand Essence: Cool, Modern, forward thinking, stylish design, cutting edge design, tropical minimalism, slightly rustic but always with a designer twist, wise but fun, high quality service.

Nice to have

• Wise Monkey SA. (SA is like Pty Ltd so should be smaller and not important)
  
  Would be great to have a monkey that we could start using by itself as a button on the website for specials. Scratch the monkeys tummy to see this weeks Featured Hot Location to rent. If the monkey is well done it can start to become an icon in its own right without the reference to Wise Monkkey. For instance we could start using the monkey seperate from the words on caps, t-shirts etc as it is a cool design.

Should not have

• Hokey style Monkey Characters. We want the Monkey to be very cool and become an iconic brand symbol. Don't want old fashioned, conservative and too tricky.

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Files

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