Antiques business owned by two engineers named Past Perspective.
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This customer received 71 logo designs from 14 designers. They chose this logo design from smartsolutions as the winning design.
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Logo Design Brief
We want this to be open to interpretation.
Emulate the concept of bringing past items and antiques into the present to define future design concepts. Think about the concept of recycling / upcycling old furniture to enable newer generations to enjoy instead of buying junk from corporations. Same idea is in our minds as we pick out antiques to list in our store... why buy some new home decor from Home Goods or some other corporation when people can appreciate things from the past once again.
We want to eventually sell refurbished furniture, my artwork etc. and eventually make a living off of doing this... then own a greenhouse during the summer for organic farming.
We hate the corporate world, so this is how we are trying to escape it!
Updates
I cannot wait to see what you designers come up with. I promise I will provide detailed feedback in a quick manner. Added Tuesday, June 16, 2015
I will increase the payout to $350 once I have at least 40 designs submitted. Added Wednesday, June 17, 2015
Target Market(s)
Millennials, Techies with an interest in culture, people who appreciate hand made items and things from history that are not produced anymore. collectors of all different backgrounds buy from my etsy store, and of all ages, so the logo should appeal to almost anyone.
Industry/Entity Type
Online Shopping
Logo Text
Past Perspective
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Calibri, any others you may choose
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- it must be simple... clean, but have a little look to it that looks old. surprise me.
- check out the first picture... my partners name is kyle... if you made our logo and old license plate? just throwing a random idea out there. I am open to anything.
- The idea of items and antiques coming full circle and being cherished again.
- See all the photos to get an idea of some logos I like as well as an idea of we sell.
Nice to have
- I would like to see any ideas you have, I promise you quick and honest feedback.
- The logo should be a vector image so it can be scaled to use on a variety of things such as business cards, our website logo, invoices, etc. Make it so that if we wanted too we could just used the main symbols/letters in the logo graphic and it would still be able to make 2 P's stand out representing the business name.
Should not have
- do not make this kid like, it is for a professional business.
- Also, do not make really detailed, intricate logos, as they tend to be ineffective when branding a company.