My Vegan Rider Logo for Start up website

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Logo Design Brief
We need a logo for a new start up company that delivers vegan health food to the hotel rooms of busy professionals on business trips who find it very difficult to eat healthily and compassionately while traveling.
Our potential customers are business people who travel, probably have expense accounts, and spend a lot of time in hotels. They expect quality service. They are also vegans, and as such, are compassionate animal lovers and carers for the environment. My Vegan Rider will shop for them, where ever their travel plans take them, and deliver their chosen foods to their room for when they arrive.
We want them to know that we share not only their values of compassion and loving kindness to all living beings, but also their desire for a no-hassle solution to eating. Our brand image should reflect compassion, loving kindness, respect for the businessman's (and more likely, businesswoman's) time and expectation for quality service, and have a hint of fun so that we smile when we see it.
We will be starting with a website and then an ap.
We will need a logo at first, and then as things move along, and set of icons that reflect the brand.
But first the logo.
Looking forward to your ideas.
Thanks
Steve
Target Market(s)
Business professionals (mostly female). But, remember they are vegans. That means that they are driven by a morality that cherishes life and kindness, and spiritually, and joy.
Industry/Entity Type
Health And Wellness
Logo Text
My Vegan Rider
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Im open to ideas
Nice to have
- Im open to ideas
Should not have
- Im open to ideas