• US$480

• 148 designs

• 42 designers

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Logo Design Brief

We need a logo design for a new Dallas based company called "ESCO 3.0". ESCOs (Energy Services Companies) develop and implement energy efficiency and conservation programs (e.g. LED lighting and new heating and air conditioning) for large building or portfolio owners. Version 1.0 is the old, bloated, big company that is slow moving and makes huge profits. Version 2 is the smaller, regional company that promises customer service and savings. ESCO 3.0 makes a radical shift and provides a menue of services that enable a "Do it Yourself" program for sophisticated building owners. We are not particularly interested in green being in the logo, which is common for the energy efficiency industry. We want to communicate a novel approach, teamwork, collaboration, practicality, and flexibility.

Target Market(s)

Primarily the "MUSH" market: Municipalities, Universities, Public school systems, Hospitals. Secondarily commercial buildings.

Industry/Entity Type

It Company

Contact Information for Business Card

Would like the back to be solid color with a tag line "Do it Yourself"

Logo Text

ESCO 3.0. Would like to see with optional tag line of "Do it Yourself"

Number of Pages Required

5+ page

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• in addition to the text "ESCO 3.0", include a graphic icon. Would like to see it positioned in different places around the text. I have updated this brief with two sketches of an idea I had for a graphic. please take a look. the graphic represents the company and the client together at the top, and the contractors and market providers below. It shows the company and the client on the same side of the table. I would like to see this with different shapes, and colors. I will still consider other ideas, especially those that spawn from this idea.

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Files

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