Logo design for Howler Brews (coffees)
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Logo Design Brief
A fun logo for Howler Brews brand of coffees from Costa Rica and other Central American countries. The idea is to depict a Howler monkey holding a fresh cup of Howler Brews coffee while making their trademark howl (the subtext concept being that they howl BECAUSE of the rich bold coffee). Howler monkeys are early risers and start howling at 5am every day! Now we know why. ;-)
Target Market(s)
Coffee drinkers and private roasters
Logo Text
Howler Brews
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fun theme but not overly silly. Earthy/eco-friendly look/feel. Coffee is an ancient and natural beverage with great health benefits... that oh, by the way, tastes great!