Alternative Investment firm logo for subsidiary

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Logo Design Brief
We are creating a subsidiary to our investment firm and need a new logo. Altair Management Partners is the name of our investment firm. The firm is an alternative investment manager, similar to a hedge fund. We are creating a subsidiary called AMP - Investment Research. The subsidiary will publish online investment research, trade ideas, newsletter etc. I have attached our existing logo. The only thing that should be similar to our existing logo is the color scheme. We would like the layout to be different from our existing logo to differentiate the new company. The AMP should be used creatively as the focal point. The AMP design should be what our customers identify the company with.
Target Market(s)
Affluent investors. institutional investors
Industry/Entity Type
Investment
Logo Text
AMP Investment Research
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- similar color scheme to existing logo