Logo for BENDnFLEX Fiber Optic Cables

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This customer received 74 logo designs from 35 designers. They chose this logo design from Bagus Tasmono as the winning design.
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Logo Design Brief
We need a logo for a new line of fiber optic cables called BENDnFLEX. These fiber optic cables are used for data communications. BENDnFLEX fiber cables are extremely bendable and they are TAA compliant, which means they were made in America or a free-trade friendly country. We are open to colors and designs, but these are high-end cables with a high quality look and feel. We are looking at both the word BENDnFLEX as the logo itself, but we're open to BENDnFLEX having a logo with the word. With both ways we need BENDnFLEX spelled out as part of the logo.
Target Market(s)
IT Professionals, Data Center managers. Mostly men 25-50
Industry/Entity Type
Communications
Logo Text
BENDnFLEX
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must have a high quality look. These cables are high cost and will be packaged accordingly.
Should not have
- Nothing whimsical or cartoon-like.