• US$130

• 37 designs

• 14 designers

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T-shirt Design Brief

We need a long-sleeve T-shirt design for an extreme kayak fishing team. The shirt will be orange, or maybe white, so the type needs to be black and/or blue.

For the back of the shirt, we need “cool” lettering – custom or a modification of an existing font – that reads:

TEAM
NAUTICAL
VENTURES

For placement info, see enclosed mock-up photo – (you can make lettering bigger or position differently, but we would like letter block diagonal and mostly legible.)


The design on the front of the shirt will be a stacked strip using the words
Extreme
Kayak
Fishing.”

The words “Extreme” and “Fishing” will be a script font – not baroque script, but “extreme/radical” type of script.

The word Kayak will be broken up and stacked in the following fashion:
- Top line: capital K and A, in a block font.
- Second line: the letter “Y” formed from an illustration of a Kingfish or Dolphin tail.
- Third line: capital A and K, in a block font.

The word “Extreme” will sit on top of the “kayak” block, and the work “Fishing” below, so it reads


Extreme

KA
Y
AK

Fishing

Target Market(s)

Extreme kayak fishing community -- young, mostly male with focus on EXTREME aspect. "Radical" designs welcome.

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Everything outlined in brief. This is a very specific assignment.

Nice to have

• Lots of leeway with "look and feel." See target market above... like to have something that market would perceive as "cool" and "rad" -- hand-drawn, weathered look preferred.

Should not have

• Structured, grid-like and corporate look/feel. These are young sportsmen with an "outlaw," mano-a-mano (mano-a-kingfish) mentality. Want rugged, individualistic feel to the artwork.

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Files

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