• £160

• 176 designs

• 32 designers

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Logo Design Brief

I need a logo for a new physiotherapy clinic, I will also be offering 1:1 pilates and sports massage. Needs to appeal to a wide range of people young and old, men and women, sporty and non sporty. I'll be working out of a health centre so needs to be professional and not look out of place in a medical environment. Nothing too feminine. I will also be offering physiotherapist led remedial pilates classes at a separate venue and would like a logo that could be used to advertise both pilates and physio so would like to stay away from massage related logos. I have been thinking about an image of a bird being released from a hand to signify freedom, or a stylised image of a spine/body. I'd like to keep it quite simple, perhaps silhouettes, block colour or outlines rather than too much detail. I am undecided on colour but preferably cool colours, no red which tends to signify pain.

Target Market(s)

Mostly affluent adults age 25-55, from a range of professions. Not limited to sports people.

Industry/Entity Type

Physical Therapy

Logo Text

Freedom Physio

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A bird being released from a hand to signify freedom.
• or
• A stylised version of a body or spine.

Nice to have

• cool colours. blues, greens, greys. Fairly muted not garish.
• silhoettes or outlines rather than too much detail.
• I would like to see someone use the silhouette of the bird in the Freedom Physio Logo document uploaded and incorporate a hand.
• Of the submissions so far I prefer the swift, swallow and humming bird type birds to the dove/ pigeon shapes, i think they have a bit to much of a religious feel.

Should not have

• Bright red which tends to symbolise pain.
• no very elaborate fonts.

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