• US$170

• 108 designs

• 34 designers

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Logo Design Brief

My colleague and I recently left our jobs working for a refugee resettlement nonprofit in order to start our own social enterprise/nonprofit in the Bay Area. We are working on our business plan currently and this is our mission statement: 1951 Coffee Company is a speciality coffee organization seeking to promote the wellbeing of the refugee community in the San Francisco Bay Area by providing job training and employment to refugees and asylees while educating the surrounding community about refugee life and issues.

Background behind the name: At this interchange, between the refugee and the resettlement community, is where 1951 Coffee Company intends to place itself. In the spirit of the 1951 UN Refugee Convention that set out to acknowledge the existence of refugees and provide protocols for their protection and empowerment, 1951 Coffee Company will provide refugees with a safe and empathetic place of employment that pays a living wage. It will provide a place where they are loved and appreciated. It will add to the skills that refugees already possess by providing cultural, employment, and English training. It will serve as a place to unfold the refugee story with its challenges, hardships, resilience, and dreams. Our goal will be to amplify the voice of refugees in the San Francisco Bay Area while providing an incarnational model for change.

We want to work on a logo right now for a few reasons. First, working on the nuts and bolts of a business plan is not always the most fun, so we want a fun project (ie the logo!) while we work on the numbers. We also have a couple of presentations and pitches to potential investors and partners in the coming month and we'd love to have something official looking.

What are we looking for in a logo? The other specialty coffee companies and roasters out there have logos that are simple, inherently cool, and authentic. (49th Parallel, Stumptown, Bear Coast, St. Franks, Equator, Verve, Ritual, Highwire, Andytown, ect.) in that same spirit we are aiming for something that has a sleek and classic look that will look graphic and recognizable on packaging. We would like to incorporate 1951 in the logo. We are interested in a range of coffee/carmel/milk tones and navy blue/grey tones. One of the partners (me!) loves the idea of using a beautiful piece of latte art (google image it and you'll see how pretty they can be) as a logo, along with 1951. The other partner thinks that could be a good idea, but would like to see other options. We want to be able to make this logo into a custom monochrome stamp or branding iron to brand onto wood, stamp onto cups and pastry bags in the short term and then onto coffee packing in the future.

THANK YOU SOO MUCH in advance for your help on this!! We really hope the change some lives through this project and your help with this is a big part of it.

Target Market(s)

College students, coffee aficionados, specialty coffee industry, humanitarian community, social justice community

Industry/Entity Type

Social

Logo Text

1951 or 1951 Coffee or 1951 Coffee Co or 1951 Coffee Company

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We would like to incorporate 1951 in the logo.

Nice to have

• We are interested in a range of coffee/carmel/milk tones and navy blue/grey tones. The inclusion of black if needed is great with us. One of the partners (me!) loves the idea of using a beautiful piece of latte art (google image it and you'll see how pretty they can be) as a logo, along with 1951. The other partner thinks that could be a good idea, but would like to see other options. We want to be able to make this logo into a custom monochrome stamp or brand to stamp onto cups and pastry bags in the short term and then onto coffee packing or brand onto wood in the future.

Should not have

• We do not want anything cartoonish, nothing too obviously international, nothing that you would put on a race car.

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Files

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