• US$320

• 223 designs

• 39 designers

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Logo Design Brief

We need a logo design for a new online fashion/home styling company based in Los Angeles called Stylerescue. We offer 15 minute Facetime/Skype/text styling sessions for your home and your wardrobe. Anytime - Anywhere....
When You need a 2nd opinion.

We would like to see designs in all white. Referencing a blank canvas waiting to be formed. If the logo needs to be anchored because it's white on white please use either grey/pewter blush or silver and/or grey/pewter blush or sliver with a neon coral pop. The final design should communicate: Fashion Forward - Down to Earth. Aspirational but Approachable. Imperfect/ Perfection.

We would like to see Stylerescue used as one word. Interested in how it could be used in a circular/global feeling. Almost like a post office postmark. Well traveled but not perfect. That's what styling is about. Alot of the designs we are seeing are almost too perfectly designed. Postmarks are never perfect. The ink is never the same. We included a shot that should really help the background of your design. . Something familiar like a Post office postmark but in pristine white with imperfect edges. If colors are needed than just refer to the colors we have posted in one of your designs and perhaps your color choice in another version.

Stylerescue will not only help people but will also help animals. Hence the duality of the name. Stylerescue will be a space where you can gain expert fashion consulting for your home and your wardrobe. Sell no longer needed clothing and home decor donating a portion of your sale towards Stylerescues endowment Goddogit (which will need a logo in the future)

Stylerescue's mission:

Style
Shop
Sell
Save

A unique circle of offerings for a unique user.

Target Market(s)

26-50. The savvy online user who is very motivated by their career/life. Not afraid to ask for help. We work with high end users and a younger user on their way to high end. This user either loves to shop or hates to shop. Doesn't have a lot of time but is highly interested in solving a problem outside of their own expertise.

Industry/Entity Type

Fashion

Logo Text

STYLERESCUE - When you need a 2nd opinion.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• not entirely sure but don't see it in these choices.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• USE the tag line - When you need a 2nd opinion.
• Please use the picture attached in your design. We will leave it up to you how you envision the logo on this shot - cropped - using all of it - using a small portion of it. Please show your design with the picture whatever element you have chosen and without.
• We are concerned how the name Stylerescue will fit in Social media buttons for branding not created into a potmark. Your final design must be able to be used in the window of all social media widgets.

Nice to have

• We are becoming very interested in the symbolism of birds and what they represent. Here is a definition found online.
• Freedom - Soar High - Renewed life - Future. These words that come from the definition below embody how Stylerescue would like to be of service.
• Included is a logo design that we don't own from Brazil. Love the idea of designing a bird that is graphic like this vs literal.
• Most of us see birds as a symbol of freedom, or even as symbols of the future. Their ability to soar high into the sky and their proximity with the sky makes them desirable for humans who cannot fly without substitute wings. From time immemorial, mankind has considered birds to be signs of eternal life. Many stories and folklore suggest that birds were taken as signs of renewed life, often as a transition between life and death. Many even consider them to be an idea or proposal for the future.
• Stylerescue are ultimately messengers who fly over old ideas of what is right and wrong socially in our culture. Clothing and how you choose your home decor are navigational. We all must be clothed and we all must have shelter. Stylerescue creates clarity and clears clutter where the end result is streamlined and executed. The user begins to dream again just like two birds resting before a journey.
• Stylerescue is a users pitstop to refuel - reboot - renew before their next journey.
• We have included a design of a bird that we do not own. The likeness of this bird does not have to sit perfectly in a round logo. Let the bird and it's wings breathe outside of your design.

Should not have

• Stylerescue used as 2 words.
• Fonts that are vintage
• Fonts that are cursive

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Files

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