• S$290

• 20 designs

• 12 designers

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Menu Design Brief

We need a new lunchtime menu. The restaurant name is Calle Real. Our restaurant is located in a Business Park in Singapore and we compete with numerous other restaurants. Our cuisine is Spanish Inspired with a Filipino twist. At lunchtime - we have specials and wish to appeal to the business customers working in the business park. Many of the customers are non-Filipino - hence the name of the dishes have to be clear. We also have a very large Indian community - so we've added vegetarian dishes to appeal to this customer.

The menu must be sized for A4 size printing. We want the menu to be 1 page and it will be laminated.

We will also print the menu on a large window display. So we need a variation of the menu which will be printed on vinyl and installed on a large window sized (approx. 4 ft x 8 ft).

This is a link to a recent review of the restaurant - so you can get more ideas on the food.

http://www.thebestsingapore.com/best-place/cafe-calle-real-restaurant/

Attached is a lunch menu that we prepared - but don't like. So need some professional help. We also include photos of the menu and the logo - so you can use them in your menu design. We want to specify which items are vegetarian - so we can attract those customers.

We want to include 2 "upsize" options in the menu.

Target Market(s)

Professionals working in the business park that walk to the building for lunch.

Industry/Entity Type

Restaurant

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must include - Restaurant Name & Logo, pictures of the meals, description of the item, lunch pricing is $ 8.80 for each dish, include 2 upsize options as shown in the sample menu, vegetarian symbol.
• Logo is brown with yellow script.

Nice to have

• Enhancement of pictures as they were taking without special lighting or filters on the camera - as long as the key food items show, we give you creative license.

Should not have

• Do not include restaurant address or phone number

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Files

Download all files - 3.2 MB