• A$200

• 39 designs

• 7 designers

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Packaging Design Brief

I'm looking for a box cover design for a board game named 'Tagger'. I have already produced a logo for the game which is based on a stylised dog tag with an embossed 'Tagger' logo written on it. What I am looking for is a cover that conveys the feel of a fast paced, modern game where players are on the hunt to grab as much money as they can or to be precise, more than their opponents. The setting is tropical. Players have to negotiated the tropical foliage, a river, a few lakes and their opponents who are out to 'Tag' them and steal their money. To assist them they can use zip lines, canoes, secret tunnels and bridges. Their main objective is to reach the central area known as the 'Safety Zone' this is where they claim their cash. One thought I had for the art work was to have a player running through lush tropical plants on a sandy path with a hand full of cash being chased by an opponent that is zooming down behind him/ her on a zip line. I also thought that if the box were to look like the main artwork appeared to be like a poster stuck on the front of a wooden shipping crate. I open to any ideas though. I would like a design that primarily covers the front face of the box but I would be happy if a design is submitted that incorporates all faces. I think that Earthy colours would suit and a slightly weather beaten look about the whole box as though it had washed up on a beach.

The dimensions for the box are 320 mm long, 220 mm wide and 60 mm deep.

Target Market(s)

Low 20s to 30s age group, Male and female, gamers and non gamers, couples and singles, people would enjoy having Tagger nights where they invite their friends over.

Industry/Entity Type

Games

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I want the look of the box to project an exciting, fun filled, competetive gaming experience all set on a sunny tropical island. The setting of the game is tropical and I would like to include all of the following, lush topical plants, Palm trees, sandy paths, bamboo huts and zip lines. I would like two or more people (contestants) to feature on the front box, they need to look like they are in competition against each other but having fun doing it. I would like them dressed in modern casual beach/street wear. I want at least one of them to be female. I want a design that grabs people's attention and can give an insight into what the game is about and makes them excited about playing Tagger.

Nice to have

• Some of the ideas it would be nice to have featured are wooden shipping crates that contain prize money, secret tunnels, bamboo suspension bridges, bamboo fences, placid rivers, lagoons or lakes, canoes, jungle vines, old army paraphernalia.

Should not have

• Cartoon characters, no large heads on small bodies please.

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Files

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