• A$160

• 7 designs

• 4 designers

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Packaging Design Brief

Nu Healthy Foods is a new Australian start-up which is going to focus on never before seen on the market low-carb food products.

The first product to hit the market will be frozen pizza. So will need to stand out from other products on the market.

Our products are made from simple natural ingredients and aren't overly processed or artificial. The logo should tell a story to end customers who are frustrated by the lack of low-carb options when shopping. It should illustrate to customers that the products are wholesome, healthy and low-carb.
And the design needs to communicate health and simplicity.

We would like to see a design for a pizza box. The logo attached (both text and image) is to be positioned in the top left hand corner rotated counter-clockwise. And the text on its own should be on the top (feel free to add more the text as well). The orange and green from the logo need to be used as the colour scheme and the background should be some form of white, beige or mushroom colour. The only thing that you don't need to worry about is the pizza image itself. You can us a placeholder image until I get a professional photo. I have attached an example which can be used.

Any further questions, don't hesitate to post them.

Target Market(s)

People interested in diet and healthy eating. Often people who also lead busy lives and don't have the time to spend cooking.

Industry/Entity Type

Product

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - The logo attached
• - incorporation of the logo colour scheme

Nice to have

• - use of leafy imagery or fruit/vegetable images in the corners or around the border

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Files

Download all files - 0.3 MB