Logo for a Heavy Equipment company

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This customer received 56 logo designs from 30 designers. They chose this logo design from creativevis as the winning design.
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Logo Design Brief
We are a company based in Dubai and are now in the process of establishing a new equipment rental division.
The rental division will provide heavy equipment such as generators, tower lights, air compressors, portable offices, etc on rental basis. (some pictures have been attached)
The parent company called Blue Fin Shipping is 20 years old and has its own logo and branding. (logo attached)
The new logo should be unique, yet borrow a few elements from the parent company logo to appear as part of the same group.
The Logo should be smart, reflective of the company activity and one that would be easily identifiable. The logo would appear on all our products and therefore, must be striking enough for our company to be easily identifiable by just looking at the logo.
The logo should be in two parts : A small design that we can use as branding and the company name next to it.
I hope to receive your designs soon...
For any questions, i am available at this forum or zeeshanarshad@me.com
Target Market(s)
Construction companies, shipping companies, Consumers
Industry/Entity Type
It Company
Logo Text
Blue Fin Heavy Equipment Rental L.L.C.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should be striking enough to be easily identified in the industry...just the logo should be enough to show the product belongs to a serious and professional company