Up and coming band requires an animated character design for CD cover and other promotional material

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This customer received 8 character designs from 5 designers. They chose this character design from MNM as the winning design.
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Character Design Brief
We require a CD cover and other animated images of "Ashley" and her band "the Scaffolders". The characters are to be animated - but not caricatures. Ashley is a country singer in the mould of Lucinda Williams - she wears cowboy hat and boots and her face photo is attached. There are four scaffolders who wear scaffolding attire - hard hats, harnesses, tool belts - see attached. The scaffolders are of different shapes and sizes but they don't need to look like anyone in particular. For the CD cover, we envisage Ashley in the foreground in color with the four scaffolders in the background - perhaps in black and white. but no firm ideas. They are not playing or holding instruments.
Target Market(s)
Uncut Magazine subscribers.
Industry/Entity Type
Promotional
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ashley should be attractive. But tough looking. She's a bit damaged on the inside - like all country singers! A bit Shelby Lynne perhaps. Tattoos OK. Her character design should be able to be applied easily to her own comic strip. The character animations should be serious - not caricatures. Like a photograph that has been sketched over.