• NZ$390

• 226 designs

• 56 designers

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Logo Design Brief

We need a logo/branding design for a new company based in New Zealand called 'HomeWork'.

The initial product centers around document collection and distribution to prospective property buyers and saving them money.

Some of the concepts/key-words we want to convey with the design are:
* Helpful
* Contemporary service.
* "We're on your side"
* Save time & Money
* Convenience of online/mobile access
* We give our users a competitive advantage.
* Cost effective
* A trustworthy 3rd party
* The smart choice for home buyers.

Target Market(s)

Primarily first home buyers but also appealing to anyone in the market for a residential property.

Industry/Entity Type

It Company

Logo Text

HomeWork

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Logo should have an inferred personality of "that friend that did your homework for you" ideally as a character or object that can be featured in future graphics packages.
• We want to broadcast the idea that we may work within real estate but for the benefit of home buyers.
• The company name in a font complimentary to the logo design

Nice to have

• A new or adapted font for the company name that can convey the brand independent of the logo if necessary.
• Be complimentary to real estate agency type signage without blending in.
• The primary company colors of our main realestate companies are:
• * Dark/Royal Blue with yellow and red accents.
• * Canary Yellow & Black.
• * Red & White.
• Id like a palette that will stand out against these to catch attention.

Should not have

• the 'typical real estate' type look and feel. we want to broadcast the idea that we work within real estate for the benefit of home buyers.
• An overly corporate look/feel.