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Avalon Holiday Units Logo design for signage, DL brochures, business cards, car decals etc
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This customer received 32 graphic designs from 11 designers. They chose this graphic design from wonderland as the winning design.
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A$300
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32 designs
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11 designers
Graphic Design Brief
we have recently purchased Avalon Holiday Units and are in need of a new logo as the old one is old fashioned and doesn't reflect the newer, fresher, more modern product we now provide.
The accommodation is self contained holiday units in a small coastal town in NSW. We are very relaxed, quiet, clean, neat and tidy. We would like a sharp design but not too "corporate" or flashy.
We allow pets so "pets welcome" will be a Tagline within the logo. Maybe just smaller, centred beneath the logo m
Target Market(s)
A more mature demographic as well as families. We don't want to lean too heavily toward a target market and deter other interested demographics. We are 3.5 star and intend remaining hat way so somewhere in the middle of high end and budget.
Industry/Entity Type
Business
Font styles to use
Other font styles liked:
- We'd like to leave this to the designer but we'd prefer a script style that's not too squiggly or difficult to read.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be clean, crisp, uncluttered and legible.
- Should contain the words:
- Pets Welcome
- Centred, beneath the Avalon Holiday Units text. You may decide it looks better elsewhere but it shouldn't be the main focus. Something that people find once they've taken in the rest of the logo.
Nice to have
- We are in a coastal town so reference in the form of a faint coastline behind the font could be nice. Not a dominant feature but visible. I've attached an image of a logo that has a similar coastal reference. The only thing that I'm trying to portray with that is the way they've represented a coastline. The layout, font etc should be ignored.
Should not have
- Any images of pets. We are a pet friendly complex however we don't want this to be a dominant feature within the Logo. If there is any reference at all it should only be in the form of a simple:
- "Pets Welcome"
- Centred and below the logo in smaller text.
