• A$160

• 54 designs

• 15 designers

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Logo Design Brief

I am looking to get a logo designed for my clothing company that is just starting out. The clothing line itself is targeted at Males between 20 and 40 years old, and it aims to be a little bit modern, edgy and sleek.

To successfully brand the company, I am hoping to get a logo designed that incorporates two elements. The first element is the text reading RTLM, which is the brand name and the second element is a character or mascot that represents what the brand stands for.

The text of RTLM should be bold, solid and easy to read. I have attached examples of the kind of text I am looking for, although I am open to your ideas if you think they will work. Just keep in mind that the text will be used on a variety of mediums, including t-shirts, business cards, advertisements and so on.

The character or mascot should be your interpretation of a gorilla. We want the aspect to be from the side, with a simple design that looks modern and cool. We are also hoping that the gorilla can be raising one of his front arms, preferable the outside arm, to represent the symbolic sexual innuendo of the brand. The design itself should mirror the style of the text used to ensure that the two elements work well together. The gorilla should have some detail on his face, to show the eyes, mouth and maybe ear, but that should be all. We want the mascot to be as simple as possible, whilst still being modern and representing what our brand stands for. I have also attached images and designs of gorillas which I want you to use as inspiration for our design.

The colour scheme should be black and white, however I am open to other colours similar to this.

Thanks,
Doug

Target Market(s)

20-40 year old males
Must still appeal to females

Industry/Entity Type

Clothing

Logo Text

RTLM

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Gorilla Character
• RTLM text

Should not have

• Should not have any bright colours

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Files

Download all files - 0.4 MB