Home Page Improvement for Web Application

Want to win a job like this?
This customer received 16 web designs from 7 designers. They chose this web design from Mohit Aneja | CSSJockey as the winning design.
Join for free Find Design Jobs- Guaranteed
Web Design Brief
Need drastic home page improvement. Currently it looks very amateur.
Basic navigation text elements position must remain due to CSS (See attached template). However, everything else must be redesigned. Fonts,size, typeface, styles, color, layers, backgrounds, images, buttons, logo typeface, etc. Needs to look fresh, original, sleek, balanced, beautiful and professional.
Updates
Project Deadline Extended
Added Sunday, July 10, 2011
Project Deadline Extended
Added Sunday, July 17, 2011
Target Market(s)
Corporate to small business clients
Professional Instructional Designers
Industry/Entity Type
It Professional
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- IMPORTANT! The is a web application and not a website.
Take a look at Crazy Egg and Mail Chimp as good designs of web applications.
http://www.webdesignerdepot.com/2010/02/showcase-of-great-web-app-interfaces/
Good example of keeping the colors simple:
http://gist.com/
Nice to have
- Some white space.
Min use of new font styles: http://www.smashingmagazine.com/2009/08/07/beautiful-new-free-fonts-for-your-designs/
Use of creative navigation styles:
http://www.smashingmagazine.com/2010/01/04/showcase-of-modern-navigation-design-trends/
Should not have
- Generic clipart or icons.
Not too dark.
Mismatched fonts.
clashing color schemes.
The same mock style as the attached template.