• A$160

• 84 designs

• 41 designers

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Logo Design Brief

We need a logo designed for a new clothing brand called FALL Apparel.
We design and sell exercise and leisure clothing for mature age women (45+ years of age). Our logo stands for Forget Age Live Life. This brand is all about giving confidence and empowering this demographic of women (who often feel invisible, insecure and self-conscious) to embrace life. Our designs are stylish, colourful, yet conservative in their cuts, providing plenty of coverage to the areas many women are self-conscious about.
Whilst we are an Australian brand, the word FALL in America translates to Autumn. The age demographic of our customers (45+ years) are also referred to as being in their Autumn years.
The colours we have in mind include this colour palette http://www.color-hex.com/color-palette/2077 but we are very open to any other colour options a designer thinks would be good.

Target Market(s)

Females aged 45 years and older

Industry/Entity Type

Clothing

Logo Text

FALL

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name of