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Sport Coaching business Elite Cricket rebranding LOGO
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This customer received 66 logo designs from 16 designers. They chose this logo design from Graphic Designer as the winning design.
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Logo Design Brief
Elite Cricket is a Sydney-based sport coaching business specifically for cricket. I am looking to completely change the look and feel of the logo. I will be launching a new website on Aug 1st which is a key time to start afresh and also launch the new ‘look and feel’ including the logo.
We provide one on one private coaching, School Holidays Programs for kids, specialist academy's, international crickets tours and we do school clinics during school hours as part of PE to help promote the business.
Please see attached a copy of the current logo. I inherited this from the previous owner of the business. The new logo must be instantly recognisable and also easily identifiable as a cricket business. I am open to colours although I want it to pop out from my black uniforms. My colour preference is, but not limited to, an electric blue with another colour for pop and white.
The logo must work well on the website, the uniforms and also a car skin. It needs to be simple, modern and edgy, easy colours and colours that attract potential new customers. My customer is normally 10-17 year old males aspiring to be premier cricketers - so it is the kids and also the parents who this should appeal to. Therefore, a professional look and feel is a must.
Look forward to seeing all the designs! Thanks!
Target Market(s)
7-17 are my clients aspiring to play high level cricket, but it also must attract the parents who will also be a target.
Industry/Entity Type
Business
Logo Text
Elite Cricket
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- POP! It has to pop to be easily seen, recognisable and stand out of the black uniforms.
Nice to have
- Use of more than one colour might help bring the piece alive and pop more.
- Reversible for different backgrounds
- Lettermark logo option? EC
Should not have
- Too many elements - don't want it to be cluttered
- Don't use a person as part of the logo
