• US$240

• 40 designs

• 7 designers

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Packaging Design Brief

We are a 7 year old energy drink brand and our packaging needs to be refreshed. We'd like to keep our bright colors and sophisticated feel but we'd like to POP more on shelf. All of the elements on the bottle need to remain but can change in design, but we'd like to add the words NATURAL somewhere. The bottle shape cannot change.

I have included our original bottle art, logo and a photograph of our bottles.

Each bottle needs to keep the same color scheme (i.e. RED for Workout) but you can play around with how that pops.

Target Market(s)

Sophisticated male and female split, ages 30 and up, creative, dynamic, adventurous, intelligent

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Clean, sophisticated, bright.

Should not have

• No traditional energy drink look and feel. No claw marks, lightening bolts, no black, no aggressive imagery.

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Files

Download all files - 6.6 MB