Logo for Horse Racing Company
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This customer received 35 logo designs from 9 designers. They chose this logo design from OTC as the winning design.
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Logo Design Brief
A logo to replace the current logo at http://www.somersetracing.com, which I do not feel goes with the overall corporate image, and does not incorporate our silks colors and design.
The silks colors and design are very important in horse racing - they are actually what people recognize, so a logo should be based upon them. The logo does not actually have to BE the silks, but some design which would make it obvious to someone who knew what your silks look like that the logo is yours.
I would suggest it just be a square with the silk colors and motifs, with "Somerset Racing" next to it, but I am open to other ideas. Also should not use the current font, which is too "sci fi" to me. A conservative Sans Serif font would be my suggestion.
Industry/Entity Type
Conservative
Logo Text
Somerset Racing
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Requirements
Must have
- Logo colors and motifs (chevrons, stars).
Should not have
- I am not interested in a cartoon or illustration-like logo such as what exists on the web site currently. I would prefer an abstract use of the colors and motifs.