• US$160

• 85 designs

• 23 designers

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Logo Design Brief

We make bottled cold brew coffees. We use the finest African/Central American coffees and a monkey is our symbol. The word JOE is a word for Coffee. We want a simple monkey design, somewhat abstract and modern. Nothing too detailed. It can be a Monkey face, or include the tail too as part of the logo. I have included our current logo but it's a stock monkey design. I want an original. Our market is the upscale/millennial/professional/health-conscious customer. People who shop at farmers markets and Wholefoods. We use the highest quality coffee beans and the best roasters, so our product is meant to be a smooth, satisfying boost boost to your busy day!

Target Market(s)

millennial, professionals, health conscious, discriminating, wholefoods shoppers,

Logo Text

Monkey Joe's

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simplicity but modern. Must show the monkey face. Not too cartoonish. not generic designs. You can use black in the design too for detail.

Nice to have

• Maybe do a mock-up design on a bottle so I can see what it will look like.

Should not have

• too much detail! Keep it simple and modern, even abstract.

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Files

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