Unique farming product needs logo design

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This customer received 60 logo designs from 15 designers. They chose this logo design from Sarah Graphic as the winning design.
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A small, family-owned and operated business based in rural Kansas called Big Heel Fasteners. We developed a fastener that can be used to fix fence that lasts longer than regular nails, screws or zip ties. It saves farmers, ranchers, livestock owners, national park rangers, vineyard owners and any others who have fences from tireless, never-ending and back-breaking work. The final design should convey strength, stability and simplicity.
The existing website was developed by our late grandfather, and is in very rough shape. The current "logo" can be seen here, but more importantly, there are pictures of the product and its use:
http://www.bigheelfasteners.com/
Target Market(s)
farmers, ranchers, livestock owners, national park rangers, vineyard owners
Industry/Entity Type
Farming
Logo Text
Big Heel Fasteners
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must be designed for both digital and print use. We'll use on website, brochure, packaging, social media.
Nice to have
- It would be nice if the logo could be easily converted into a thumbnail for social profiles and still convey the brand.
Should not have
- Cursive writing