Promotional and Event Marketing Business needs a logo

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This customer received 78 logo designs from 38 designers. They chose this logo design from Jey Create as the winning design.
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Logo Design Brief
I need a logo for my company that will look good on a trucker hat but also work well in a more formal environment. I want to communicate a knowledge of trends, a focus on customer service, and that we strive to be a trusted partner with the organizations we work with. I have a healthy respect for classic branding as well as modern branding so aspects of both would be good. Included on our proposal footer is the tagline " Your partner in Success.." I am open to using it or dropping it altogether. I am attaching the logo we have used since 2013 and a newer one form the past month that i do not like.
Updates
Project Deadline Extended
Reason: It is a holiday this weekend and several of my team will be unavailable to assist with selecting the winner so I am extending this for 5 days.
Added Wednesday, May 20, 2015
Target Market(s)
business, colleges and universities
Industry/Entity Type
Business
Logo Text
allswell promos
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.